Sunday, 14 February 2010

Photography Elective

Brief:
Produce a set of photographic prints which represents the theme ' A SENSE OF PLACE'




PHOTOGRAPHY ELECTIVE,

A SENSE OF PLACE

EVALUATION


For this project I started off by looking at the brief title ‘A Sense of Place’ literally and by taking photos of the environment, scenery and buildings and how they are the place themselves. I visited Amsterdam and whilst there I took images of famous landmarks, traditional items related to that culture; clogs and bikes were the two most prominent. These items then created the ‘sense of place’.


I also went home to York and looked at a sense of place within the ancient city walls. I photographed in churches as well, which I think created a very good sense of place and you can almost feel the calming atmosphere inside a church within the images. I started looking at depth of field as well, and looking at how blurring out sections of the photographs (objects far or close to the lens) this could completely change what is being shown and portrayed in the images.


Not being great at remembering all the settings and controls on cameras I decided to mainly use automatic settings. Changing them just in the surroundings, for example, using the landscape setting outdoors would automatically set it to a small aperture and a large depth of field, ensuring that everything was in focus and also enhancing greens and blues.


After looking at the more structural and atmospheric side I decided to focus more emotionally on the ‘sense of place’ and how, not taking the briefings wording so literally. I looked at the sense of place within a person. Looking at existing photographers helped me understand how emotion can be portrayed through a photograph. I researched Oliver Vander Heyden, a fashion photographer who liked his work to show a story though the use of emotion, set, and great lighting. His work is very fake and, like the fashion business, made to look beautiful. I don’t really like the idea of knowing that the emotion is fake.


I also stumbled across a website called ‘Phatz Photography’ who, among a wide range of projects, have a large set of raw emotional photos. Real emotion as it happens, which I think creates a much more enjoyable image and an all round more interesting and believable image. This work I have interpreted by trying to capture raw emotion giving the images depth.


The work of Inez Van Lamsweerde intrigued and inspired me the most and in particular their collection ‘ expose bodies yet hide true feelings’. This work showed images of naked bodies where the subject had covered their face with their hands. Faces are painted on their hands expressing artificial emotions. I find it is a weird mix of styles, looking at the openness of how they are exposing their bodies and on the other hand suppressing their true emotions behind their hands. Why are they so free to expose their bodies, which is seen as very daring, yet hide their face, the focal point of all emotion?


I wanted to recreate an image of questionable emotion. Making people question weather the emotion is real or fake for the camera. Photographers such as, Joseph Nicephore Niepce and Frances Frith used to be thought of as an ‘invisible eye’ capturing events exactly as they happened and recording the truth. However photography can distort reality and document a moment in time never to be captured again with the potential to be absolutely fake.


The images a took I wanted to be portrait like from a passport photograph and so I chose a plain white background and plain clothing. I used the portrait setting on the camera which would give a wide aperture, focus on the foreground and enhance skin tones.


For my final piece ‘sense of place’ I have decided to focus on one persons emotions. Inspired from Inez Van Lamsweerde I want to pose the question, ‘Is emotion real?’ and create a sense of knowledge of the place in that persons life. I chose to photograph portraits of a friend Simon because I though he would feel at ease and project real emotions, but also these could be overshadowed by the fact there is a camera in front of him; enhancing the meaning of the final piece, weather his emotions are real or not, and capturing his place in time. My final piece was landscape. I chose to do this because I thought it would be visually more stimulating as the eye reads across. I am happy with my final piece. It captures what I wished to capture; emotions huddled together posing questions of truth and place in someone life.



Final image





Design Process - Software Workshop Photoshop

The brief was to produce a set of ten double-sided A6 postcards that explore the colour RED using PDF presentation. The postcards must exist as part of a set or series. Here is what I came up with... I wanted to keep things simple avoiding cliche photoshop tools so I just decided to focus on faming of the images using a lot of zoom and tweaking the brightness, contrast, saturation.











Visual Language - Photography Workshop


The brief was to produce a set of 10 photographic prints that explore the colour RED considering lighting, frame, format and its relationship with other colours. Here is my result:

Visual Language book making and book binding

We had lessons on different ways to make books and how to bind them. Here are the results:


We used string, tread and a hand drill to tie these pages together.


To make the holes for the thread to go through we used a hand drill lining up the pages together very precisely.


This pamphlet style book was folded using a special machine. To create the hard back cover we glued card to material (2x squares of card and a strip in the middle) wrapping the sides round to create a finished look.


These books are all simple folds and can only create 4 paged books, however these sections could be glued or sewn together to create a bigger book.


In this visual language lesson we all brought in a book and had to manipulate it in a certain way relating to the subject of the book. Mine was about English, so I decided to use the words throughout the book and create my own story. I cut out the vast majority of the book only leaving the amount of words that would fit a page. The story doesn't necessarily make sense and just shows how confusing language can be. I think the end result looks quite cute and I like the aesthetics of the fading yellow pages, which were actually very brittle and hard to work with.


Before we were set to work we were shown artists who work with books who had some amazing work and craftsmanship.

Brian Dettmer








Cara Barer




END OF MODULE SELF-EVALUATION

1. What skills have you developed through this module and how effectively do you think you have applied them?

I think I have learnt how to time keep better this module, increasingly more so towards the end and with the 'collection 100' product part. I didn't think I found it hard working in groups, but I seem to have found where I fall down. Communication within group work is vital and no matter what methods we attempted they didn't seem to embrace the whole group. In this sense I think i have developed survival skills, in that you do your best with what you have to work with and everything seems to pull together in the end one way or another.

Having chosen a subject which interested me for the 'collection 100' project I found myself much more engaged and wanting to get my head down and work. By choosing a subject I enjoy I found interesting research because I wanted to learn more about it. In previous projects I have normally started off with a subject that interests me but then decided to go somewhere completely different which doesn't interest me so much, I'm not quite sure why but it always seems to happen; so for this project I tried to stay as focused on 'me' as possible to create a final outcome which used my full potential.

I thought long and hard and decided reasonably quickly what I wanted to create and realising the huge work load I had set my self I think I panicked slightly which put me into turbo work mode to collect all the materials I would need and research more thoroughly what I wanted to achieve. After this brief panic I realised I had enough time to manufacture these chocolate shoes with precision and passion and not in a mad rush, making my time management at its best.

2. What approaches to/methods of research have you developed and how have they informed your design development process?

I have been a lot more hands on in this project, because it is mainly research based you have to get out there and see the issues for yourself and not just put yourself in a cocoon of ideas which may or may not be true. Approaching the target audience and going out and recording the issue in hand for the 'what if' project made our design decision much more informed ad valid. For the 'collection 100' project I tried to look at every aspect I could think to do with shoes. I went out to Leeds main shopping street to tally types, styles colours, etc of shoes people were wearing, interviews with cobblers and shop sales persons, photographs of shoes in their advertising environment, the history of the shoe etc. Getting a wide range of information helped me decide what my next step would be for the project.

3. What strengths can you identify in your work and how have/will you capitalise on these?

I think precision and detail are two of the main things I enjoy focusing on in work. Crafty and fiddly things interest and encourage me. Seeing a clear path of what I have to create and where I have to get helps me plan and work to my best ability. Although research can be somewhat tedious it is in the long run the backbone for every project so I will ensure to thoroughly research every project to come.

4. What weaknesses can you identify in your work an how will you address these more fully?

I think one of my main weaknesses is finding an idea that I like and not wanting to change it once I have it. Obviously with short time scales fast paced thinking is necessary but looking into other ideas could improve my final outcome. I can sit and think about what I want to do but I wont write down idea which I have though of and scrapped, I should write them down as evidence.

5. Identify five things you will do differently next time and what do you expect to gain from doing these?

1. Experiment with more ideas before I stick with one to carry through.
2. Work on presentation skills for my work to give a clearer projection of my idea.
3. Assign individual roles when working in a group.
4. Think about costs of an idea and practicality of producing it.
5. Look at more resources such as books to get inspiration.

If I do all of these and work to my full potential my work should be of the highest standard.

6. Grading...

Attendance: Very good
Punctuality: Excellent
Motivation: Excellent
Commitment: Excellent
Quantity of work produced: Excellent
Quality of work produced: Very good
Contribution to the group: Good

Thursday, 14 January 2010

Visual Language 12/1/10

Noun - used to name a person, animal, place, thing, and abstract idea.
Adjective - a descriptive word which modifies the pronoun or noun.
Verb - a doing word, expressing an action or event.
Pronoun - A word used instead of using noun or name, to avoid repetition. You can classify pronouns into several types, including the personal pronoun, the demonstrative pronoun, the interrogative pronoun, the indefinite pronoun, the relative pronoun, the reflexive pronoun, and the intensive pronoun.

Noun - Late last year our neighbours bought us a goat.
Adjective - Late last year our neighbours bought us a brown goat.
Verb - Late last year our neighbours bought us a goat.

1st Person - I went to feed the goat today (singular) We went to feed the goat today (plural).
2nd Person - You went to feet the goat today (singular) You went to feet the goat today (plural).
3rd Person - He/she/it went to feed the goat today (singular) They went to feed the goat today (plural).

Objective personal pronoun - Can you give me/
he/the shop keeper the goat? - the person becomes the object.
Singular personal pronoun - One thinks this goat smells.
Possessive personal pronoun - This goat is mine.
Demonstrative pronoun - That/these/this/those goats are smelly.
Relative pronoun - Whom/who does this goat belong to?

In this session we got a paragraph of text which we had to compress into 160 characters.


Want to make cocktails? Reform- free class 1st weds of month. Boutique-£25. Mojo- £25+ drink. Alea casino- 2nd fri of month £16. Revolution £20 90mins+ freebies. (160 characters).

Sunday, 10 January 2010

What if...?

The brief was to find and solve a problem that affects some sector of the general public in Leeds in a group. Our problem was to be derived from photos each of us had taken. We each chose word to describe our photos and subjects came from this, eventually we ended up with the problem of eye sores in Leeds. However, this problem was to develop and become more specific after some initial research...

We went out and took photos in Leeds focusing on leeds city centre and a small area around it. We looked at graffiti, damaged buildings, litter, and anything that stood out against the general surroundings. Looking at the individual photos helped analyse and realise what the main eye sore is in Leeds. LITTER. Despite there being a lot of other eye sores evident litter was the one which stood out most against the background because it was on the floor and noticeably got in the way when walking. Here are some of the photos we took of general eye sores within Leeds:




From this research we narrowed our problem to litter in Leeds city centre. Then we went out to get come more detailed primary research. We wanted to find out if the problem was the litter bins or the litterers, so we went out trying to catch people in the act of littering, this proved very tricky. We could see plenty of litter but no-one littering. Our next idea was to see weather litter increased/decreased at different times of the day, so we went out at 3pm and then later on at midnight and there was considerably more litter at midnight. This was bottles of alcohol and fast food wrappers which had been left by people going out at night.

As well, we went out with two maps of Leeds city centre and on one map counted the bins and on the other counted the amount of litter. The maps were then placed together to see weather there were enough bins and weather the litter was where the bins are or if more bins are needed...the results were surprising, we found 97 bins covering 8 streets. At first we were all shocked that there were so many bins in this small area, which concluded that maybe people are unaware that the bins are there.

BINS
LITTER

The results showed that in fact where the rubbish is there are bins as well, showing that people have the convenience of putting things in the bin but choose not to.

We looked on the internet for Leeds council information about bins. Recently there was a bin strike, but it has finished now so bin collection is resumed as normal. We found that bins are emptied in Leeds at different frequencies depending on how busy the area is. Some bins are emptied daily, whilst others are two to three times weekly. There is a £75 fine is you litter. These signs are placed on the bins themselves. Street cleaning is also done regularly and if a large spillage or litter concentrated in one area occurs street cleaners will come ad clear up the mess on demand. This lead us to the conclusion that bins are maintained well and there are already consequences of littering. This scheme used the scare factor, which as we could see, wasn't working very well. So, maybe another technique should be considered? The soft, friendly approach?

OK, so the problem was people littering in Leeds city centre. We then constructed a short survey to help solve some little issues and help us conclude our problem.


Questionnaire

1. Do you think litter is a problem in Leeds city centre?

30 said YES, 1 said NO

2. Do you think there are enough bins in Leeds city centre?

The votes split 50/50 some people commented saying bins would overfill so they couldn't put rubbish in bins.

3. Have you ever gone to use a bin in Leeds city centre and it is overflowing?

29 said YES, 2 said NO

4. What do you think are the main reasons for littering?

TOP 3 ANSWERS: 1. Lazy 53% , 2. Bin strike 14% 3. Not enough bins 9%

5. Who do you think are the main offenders of littering?

People thought it was the age range 15-25.

6. What would make you want to use a bin more?

Interaction, litter police, guilt of littering, incentive, cleaner bins, convenience.


Conclusions: People think litter is a problem, bins aren't convenient enough, aim at under 25's.


Next our task was to solve the problem we had found:

Littering in Leeds city centre due to people being lazy.

We needed something new, exciting and eye catching. Something to draw people to bins, make them more aware they are there and make them want to put rubbish in them.

Our initial ideas were:
  • Stickers covering bins: see-through effect to see haven inside bin, horrible images of rubbish inside, bright colours, stickers on floor of litter ' look what could happen if you litter'.
  • Sign posts showing where bins are.
  • Directions on floor.
  • Bus stop interaction - footprints to bin, rubbish inside glass on bus stop.
  • Incentive to use bin - Mcdonald's voucher come out bin when you put rubbish in, words being spoken to you when you put something in the bin.
Some of our ideas brought a few problems. Our ideas were putting something near bins, but this then could be considered an eye sore...

We decided to create a rounded identity for this campaign, and create an 'experience'. We decided to make: Bin sticker, footprints on the floor, bus stop poster, sign post with directions. The problem being awareness of bins, putting these directions all over would inform and interact with the public.

Some further ideas:

Bin cover - camouflage, bright, grass, blue sky, attractive and appealing, rubbish heaven, flying litter,

Directions on floor - follow me ( talking to people), scrunched up paper with writing on, origami flower ( utilise litter for beauty), wings for heaven.

Sign post - Bin 10m this way, send your litter to a better place, better place this way, 10 bins down headrow.

Tag line - The only cure for litter is you, STOP lITter, Give a litter love, Put litter in its place, Don't be a litter bug, A litter bit better, Your litter, your cit, Love your city, Send your litter to a better place.

We decided on the idea of sending your litter to heaven and giving litter a sense of emotion that it doesn't want to be on the floor and to send it to the better place, heaven. The style should be bright and heavenly, footprints with wings and sign posts with the logo. Her are some of our ideas.







FINAL DESIGNS